The New Marketing Model of Rotary Kiln

Currently, a new marketing model appeared in the market of metallurgy rotary kiln, chemical rotary kiln, that is, “hunger marketing” model. On the surface, hunger marketing is very simple to operate, you can set a popular and surprise price to lure potential consumers, and then limit the amount of supply, resulting in shortage of hot imaginary, so as to increase the price to earn higher profits.
    The finally function of hunger marketing of rotary kiln manufacturers is not only to increase the products price, such as metallurgy rotary kiln, chemical rotary kiln and other rotary kiln, but also to produce high value-added for mechanical brands, so as to establish a image with high value.    The success of “hunger marketing” is related to three factors of competition in the market, consumer maturity and consumer alternative direction. In other words, in the case of inadequate competition in the market, the not mature consumer mentality, the stronger irreplaceable of comprehensive competitiveness of products, the “hunger marketing” can play a better role, otherwise, metallurgy, chemical, ceramic rotary kiln manufacturers can only be wishful thinking.    No matter how good the rotary kiln product is, it needs the recognition and acceptance of the consumer and sufficient market potential, so that the hunger marketing will have a display space, otherwise, all is avail, even will suffer a disease. Some manufacturers will be required to operate the hunter marketing according to the features of their own products, human resources, sales channels, marketing ability and capabilities, and any blind, self-expansion of economic behavior is doomed to fail in the end.

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